I do research on a variety of topics, mainly focusing on online communication trends, cultures and user-generated content, with a particular interest in local and mundane global social media uses.

Currently I’m involved in the following research activities:

  • crawling and analysing status updates and comments made on Danish Politician’s Facebook pages during the 2011 Parliament Election Campaign with the aim of identifying  prototypical politician and user communication types and engaging rhetorical strategies (with Ph.D. student Sander Schwartz and Professor in Political Science, Jens Hoff)
  • writing an introductory book on Social Network Sites in Danish – including reading up on and presenting an overview of current research in the field
  • participating in an international research network on Death Online, where I contribute with studies of  the mourning of media celebrities on Facebook
  • finalising a small research project on how the Danes use Facebook (concluding with a book chapter for Danish anthology on Facebook)

I’m involved with these research groups at the IT-University of Copenhagen

  • Digtial Culture (formally group head)
  • Digital Media and Communication (member)

Below you can find a list of some of the projects and research cooperations, I have previously been engaged in:

User-driven innovation of a Mobile Phone Portal for Social Networks for Danes aged 13-24 (2008-2009)
An externally funded, one-year project (2008-2009), carried out in co-operation with DR (the Danish Public Service Broadcasting Company), Telia (teleservice provider) and Unwire (mobile service tech provider). See more on

The PolCoNor seed network – studying Political Communication and Culture in the Nordic Countries (2007-2008)
I’m the project manager of a small seed network, funded by Nordforsk, focusing on establishing a broader research network of researchers studying the development of Political Communication and Culture Online in the Nordic Countries. We hope to apply for full Nordforsk funding in 2009. As part of my work in this area, I have done a lot of empirical research on the use of blogs and web 2.0 websites during the Danish elections 2007, both on my own, and in cooperation with FDIM (the Association of Danish Online Media) and Danish researchers Jens Hoff and Jakob Linaa Jensen.