- according to a survey made by the Danish media company PHD, and described in the Danish newspaper Børsen today. The survey (number of respondents unknown) showed that Danish youth (age 12-20) as of 2006 spends 108 minutes online a day and only 96 minutes in front of the tv. So the web "wins" marginally, but nevertheless an interesting finding. However, as the Head of Research at DR (the national broadcast company in Denmark) points out in the Børsten article, youth spends quite a lot of time online having "tv-experiences", such as watching fun videoclips on youtube (and on the DR website?). So, as I see it, if "tv" as a concept is about format and specific forms of content (visual, moving pictures, up close and personal), perhaps it is more a question of shifting transmission channels (to Joost for instance), not replacing the media experience itself?

Of course, I would have liked to link directly to further information about the survey (wouldnt it be great to known how many of the young people surveyed play WoW or maintain a Myspace or Arto profile?), but nothing is to be found on the website of the PHD company, at which the latest news item is from early February. And have you every tried googling the word "phd" in connection with the word "survey" (also in Danish)? And of all things, why have they chosen to call their "newsletter" "Wired" and hosting it on an extremely slow server?!!! Im not sure PHD's own webcommunication strategy works very well...

Labels: "PHD mediebureau", mediahabits, webuse, youth

# posted by Lisbeth at: 10:09