By chance, I just spotted that the Danish Association of "People's Folk Schools" (the Danish phenomena of "folkehøjskoler") has launched a "user-generated content" marketing campaign, in which they ask folkehøjskole-students to to make a movie about a day in the life of a Folkehøjskole. The interesting part of the competition is that they ask people to post their contributions directly to YouTube using a number of tags defined in the competition announcement. Following, contestants simply participate in the competition by sending a link to the movie to the competition organisers (it is possible, though, just to send the movie directly to the organisers if they dont want to post it on YouTube).

What a brilliant move - even if the movies are not that good, there are likely to be a lot of them around on YouTube, and the number of "højskole"-tags will automatically grow and become more visible on the site - and all this without those hosting the competition having to do any work themselves. - Hmmh, question is whether potential folkehøjskole students will naturally search for information about the folkehøjskoler on Youtube - but of course they will go there if led there via the folkehøjskoler-homepage. Will all marketing targeted mainly at youth and young adults include a YouTube (or similar service) component in the future, I wonder?
# posted by Lisbeth at: 14:59