I've started to subscribe to the wednesday print version of the Danish newspaper Børsen, because they have a real good coverage of the Danish media market. In today's Børsen, I found a very interesting little article: the Danish media company Initiative Universal Media has conducted a survey with 18.000 users, using seven Danish "social media" websites: arto.dk, dkbn.dk, radio100.fm, babyblub.netdoktor.dk, connery.dk, netstationen.dk and trendsales.dk. According to the company representative, Arto.dk has a 85% coverage of the age group 13-19 years.

Now this definitely looks like a very interesting survey, but is there any information to be found on it online at the moment? My brief search tells me no. Initiative Universal Media own homepage has a news menupoint, but nothing there. They don't have a press release feature on their website. Børsen.dk, Politiken.dk, Berlingske.dk, Jyllandsposten.dk and Nordjyske.dk has nothing. When I google the name of the company plus "social media", I mostly get links to blogs who have mentioned the company name at some point.

If you happen to come across anything more about this survey somewhere online, please let me know!
# posted by Lisbeth at: 10:25