Berlingske Tidende, one of the larger Danish newspapers, is currently running a blog called I hittebarnets spor ("On the Trails of the Foundling"). The concept behind the blog is that two journalists have a week to try to disclose the identity of the unknown mother who about a month ago left a newborn baby in the driveway of a house in Northern Sealand, in an area mostly populated with summer residences. The blog describes their search.

The blog so far consists of several daily postings, describing the journalists' "detective" work: they look for clues, talk with the police and the locals, track down places where the pregnant woman could have hidden out etc AND look for an internet connection.

To me this appears to be a new "genre" attempt within the uses of the blog by journalists (though some journalist is likely to have done something similar in a US context already). You've got a focused theme, a clearcut story, a puzzle to solve and a timeframe. Will they succeed where the police seemed to have failed (as the set-up goes)? Here's a narrative that should be able to hook readers...to me a proof, that in a more professional context, blogs are, in the long term, more likely to succeed as short term endeavours.
# posted by Lisbeth at: 11:00