It's actually news from last week, but I finally found the article in Financial Times where the story "broke" (I think): Web use overtakes newspapers. A survey of 5000 Europeans from different countries show that people now spend as much time online, if not more, as they spend reading newspapers and "consuming print". It should be noted that (I cite FT): By far most of the time Europeans spent online was devoted to e-mail and search activities. Entertainment content such as music and video still accounted for only 22 per cent of online activity. Which could be interpreted in this way: though people spend more time online, they still spend more time offline (or in front of the tv) consuming news!

I'd love to get my hands on the original report on this, written by the commercial company Jupiter Research which also did the survey. But of course Jupiter Research charges an exuberant amount of money for that (well at least 750.00 of an unknown currency!). And even though Jupiter do some very interesting "research" on media habits, they could surely need a good information architect; IMO their website is a mess and it is quite impossible to find the presentation of the survey in question anyway near the "frontpage". Turns out the numbers are hidden in the report titled "The New Demographics of Online News". And here is the "to-die-for" chart on media use and age that only paying members (read: companies) get to see.
# posted by Lisbeth at: 13:39