Ekstra Bladet, the Danish version of The Sun, has been running a blogsite on the side for some time. Now they have decided to integrate their blogworld (with a graphic identity completely different from Ekstra Bladet itself) more closely with the newspaper, by offering "Læserbladet" ("The Reader's Paper"), a subsite on the newspaper website, presenting the best stories from the blogs.

A first look at the page reveals that the selected blog stories are set up just like the ordinary stories on the paper, with a link to the blog they are taken from, in the bottom. They all appear to be edited by a journalist (?) named "Mave" (UK: stomach), so not completely the readers' stories yet... The choice of stories today seem to mirror the stories that are currently "hot" in the mainstream news; in addition read personal opinons on how to lead a better and less conformist life or on how to drive your car. It definitely will be interesting to see what happens on this page in the near future. Is it really possible to make a Readers' Paper worth reading for bloggers and non-bloggers alike?
# posted by Lisbeth at: 12:48