A UK company, Carphone Warehouse has published the results of a big survey on mobile life in the UK on their project webpage: Mobile Life Study.

Some interesting findings:
- to people aged 18-24 years, the mobile phone matters more to them than television
- half of mothers and one third of fathers ask their children how to use certain functions on their own mobiles
- in UK, more than 90% of the 12-year olds have a mobile.

Also material on mobile tribes, the use of mobiles at home, in social situations etc.

Aside from the survey itself, it is interesting to see how this company seem to brand itself by sharing more information than is the norm for free and by hosting a dedicated website on the matter; to see that a company think it has more value to share results from the entire survey rather than charging exessive amounts of money for it, which is still the rule rather than the exception.
# posted by Lisbeth at: 09:36