I have just had a group of students write about Arla's weblogs. Now two of my students are going to write a MA thesis, comparing Arla's weblogs with an American dairy company weblog. It's interesting to see how the corporate world assimilates the blog genre in practive, but alas, very little academic literature have been published on corporate weblogs so far (to my knowledge).

But I did come across these today:

THE VOICE OF THE BLOG: THE ATTITUDES AND EXPERIENCES OF SMALL BUSINESS BLOGGERS USING BLOGS AS A MARKETING AND COMMUNICATIONS TOOL

Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes


Generel reference:
Scobleizers Corporate Weblog Manifesto might come in handy.

State of the blogosphere: Corporate Bloggers

Some blogs about corporate blogs:
Swedish Fredrik Wackå's Guide to Corporate Blogging (with a list of European Companies that blog). Another list is Louic Le Meur's - he's trying to keep track of the European Blogosphere through a wiki, on the Danish subpage you can find a few links to corporate blogs.
and local Trine-Maria Kristensen's Hovedet på Bloggen.

Two Danish Business School students have handed in an MA-thesis about corporate blogging, focusing on the employee weblogs. Read more about the thesis on their blog, which continues to be updated.

Jonas from RUC (Roskilde University Center) is also writing a MA-thesis about corporate weblogs, and blogging about it.

And, last but not least, another group of ITU students are just about to finish a MA thesis on corporate weblogs, also focusing on Arla. They have been writing a blog, documenting their findings and thoughts: Guld4'eren (in Danish)
# posted by Lisbeth at: 14:57