It seriously intrigues me that the Danish Newspapers massively resorts to using the web as a major part in their joint campaign to make people read more (print) newspapers (rather than reading online newspapers?). On Avistid.dk, you can find movies by serious Danish film directors, telling stories about how newspaper reading makes you smart. The most recent is "Fingerplan" by Susanne Bier (disregarding the "newspaper reading makes you smart" message, it is actually quite fun as an example of bad pedagogy). You are made aware of the website by for instance adds in the print newspapers with statements from cultural celebrities making the same point and ask people to go online to learn more...

I'm hopelessly behind in reporting this, but some of the infamous members of the Danish blogosphere a little while ago made their own website "Blogtid" with their own video about the backside of "slow media" as a comment to the campaign.
# posted by Lisbeth at: 14:30