Klastrup's Cataclysms

This is the research diary of researcher Lisbeth Klastrup, since february 2001 sharing her thoughts on life, universe, persistent online worlds, games, interactive stories and internet oddities with you on the www.

I am currently on leave from the IT University of Copenhagen, and from aug. 2006 - aug. 2007 working as Associate Research Professor at the Center for Design Research Copenhagen, an independant center situated at the School of Architecture. During this year, I will be working on a book about the development of aesthetics, design and interaction on the WWW, together with colleague Ida Engholm.

My blog often reflects how busy I am in general, so posting may be pretty irregular, as well as my potential response to comments. But I read them!

My list of publications.
My official homepage at ITU.

Contact:
lisbethATklastrupDOTdk

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2002
2001

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©Lisbeth Klastrup 2001-2007

5.5.05

"Blogs Will Change Your Business"

Thanks to Torill for giving me the pointer to an article behind this article:Blogs Will Change Your Business - I know it has generated a lot of media and corporate attention, also in Denmark. Here is Business week's own blog follow-up in their "Blogspotting" blog.

Last week, when I was talking at FDIH, several big corporate DK businesses were present. I talked a bit about corporate blogging, and they were pretty sceptical and asked me: but has it really been proved that corporate blogging is good for business. We want concrete examples of corporate blogs that has really made a difference in the long run. I don't know of any - do you?

# posted by Lisbeth at: 23:28

Comments:

It was pre-blog, but Guy Kawasaki's evengelist email campaign in his second tenure at apple was a terrific success, quite possibly the keystone of what we now see as an amazing turnaround.

Scoble's influence on Microsoft's image has clearly been good for its business.

If you're willing to look at small to mid-size businesses, then the case is a slam-dunk. Lots of software companies, for example, depend on blogs or blog-like sites for customer and public relations, with great success.

# posted by Mark : 11:49 PM