More Bridget: it's the Finnish compagny Riot Entertainment which is the provider. They have an entire Bridget Jones section on their site already, however without any content yet. In their press release, it says:
."...Helen Fielding becomes the first best-selling author to develop a character for the mobile medium..."
"Bridget Jones has been described as a persona that resonates with the entire 20th century female population. The two books, Bridget Jones’s Diary and Edge of Reason, have been translated into 25 different languages and published in 33 countries. Over 6 million copies have been sold worldwide. The book’s ingenious trademark style: chatty, abbreviated with daily statistics charting Bridget’s weight, calories and alcohol units – make it perfect material for SMS and other mobile formats." -
Well, they're probably right that the "Bridget-style" is well suited for the mobile media. However, that the seriously frustrated, highly British and moderately alcoholic Bridget should resonate with every woman in this century, is perhaps just a little bit exaggerated...
# posted by Lisbeth at: 13:16